Adidas is a sportswear company which was the first of its kind to successfully break into and stay within the lifestyle arena of the fashion industry. The company includes a number of smaller businesses and brands under it, including Adidas Originals which is marketed as a street wear and lifestyle sports fashion brand. With the help of collaborations between designers such as Jeremy Scott and Yohj Yamamoto (Y-3), the design aesthetics of the brand attract not only athletes but skaters, rockers, artists and musicians. This in turn creates a broader consumer group to target and supply to as they are merging two different directions of fashion together.
Like Adidas, LNE is a label which is creating a link between street wear and sportswear. This is being done to achieve an exciting combination of street wear edge and sporting technology in fashion for a contemporary society.
No comments:
Post a Comment
Note: only a member of this blog may post a comment.