Precedent for our label LNE

Y-3:          


Y-3 is a collaboration between Sportswear company Adidas and fashion designer Yohji Yamamoto. By employing Yohji Yamamoto, Adidas has incorporated an oriental street wear design aesthetic into their classic sportswear and technology enhanced garments.

This Label has been chosen as a precedent as the design philosophy used is very similar to our label LNE. Both labels look at the blurring of sports and street wear, and a drive in creating a new segment and filling a niche in the fashion and sportswear market. Although Y-3 targets a mixed gender and older market than LNE, both labels are looking to satisfy the consumer who desires functional, innovative, fun and unique designs in clothing.