Summary of Trends used within collection

Designer and Active wear Collaborations


“Realising the importance of commerciality, brands and designers are collaborating in unexpected partnerships, resulting in a new done of street-savvy style and bravado. This is a new era of collaboration, attracting a different class of consumer to both the brands involved; WGSN explores the sports-luxe movement set to inject fresh energy into the industry”

-Lucesca Holmes, WGSN 27 Feb 2009

We have the ability to collaborate with others who would be found relevant to our concept and locality to strengthen our connection to our consumer, community and audience.



Quilting – Snow & Ski:

“Ski overtakes snowboarding in the style stakes, leading the way with innovative shapes which seasmlessly incorporates performance textiles and technologies.”

-WGSN Sport team, 15 March 2012
This trend included the key theme of Quilting being used to cocoon and create new shapes. This was the beginning of the finding regarding quilting and how it could be used.



Quilting – Texture:

“Abstract shapes alongside high-gloss and textured finishes give quilting a fresh and contemporary look.”

This provides the trend for surface ideas with our fabrics and kept in mind while designing. We can push this far if we choose to.

Quilting – Sports Baroque: emerging youth trend:

“Urban baroque styling takes on a quieter edge – update sportswear silhouettes with graphic monochrome print and decorative 3D texture."

-Alex Macdonald WGSN, 03 October 2012

Finding this report after our designing and research, strengthens the direction we have pick with our color way and execution of designs.



Futuristic Sports:

The trend for sports styling is sleek and futuristic, with neon colours and body-con shapes. Colour-flash trims update colour-blocking, with exposed zips and contour seaming. Neoprene, mesh, quilting and plastics add a sports feel to accessories and footwear”

WGSN what’s in Store team, 18 July 2012

By reinterpreting this trend, we are able to apply this with a streets edge to our concept development and design process.

By looking further into sports technologies we will find more design opportunities to explore.
But we identify there is a futuristic theme to sports aesthetic and this can be applied to our design process.



Performance:

“Training or competing, jogging or spritning, the WGSN Sport team presents the must0have styles and key innovations for the performance sector in autumn/winter 13/14

WGSN Sport Team, 15 March 2012

By being aware of the design opportunities and by researching sports technologies we will discover the design innovations we will be able to apply to our concept and design process.
Being aware of fitting, functionality and materials will also play a large role in our design and concept process. Being aware that during autumn and winter months, you are able to layer the important layers and still achieve style, found to be important to the streets.



Sports Technology:

“Athletes capitalise on advances from engineering, material science, biomechanics, communication and information technologies to maximise training and performance. From athletes to manufactures, everyone is seeking a competitive edge.

*innovation is the military

* innovation developed for the battlefield

* Synthetic fibres and graphite, have found their way into the sport fields

* Both focus on human performance

The next big this is the information revolution. These advances will move all developments into the computers era, where everything will be tracked, monitored, optimised, refined and disseminated in ways that athletes can’t possible imagine.”

Technologies transforming sports, Amy Grossman.

There are many sport technology advancements which will have a large impact on the fashion industry, as the fashion industry develops itself. But applying some technologies to our concept will find to appropriate and effective.
We have many technologies to explore and apply to our concept through design development and consumer research.