Design Development - Eyelets

To try to have another connection to sportswear design, we decided to use larger eyelets so a chunkier cord (the sportswear aesthetic) could be used. The placement of the eyelets was positioned to give the consumer more creative freedom - they can decide if the bag has or doesn’t have a strap and where the strap is position on the bag. This placement also enables an infinite amount of bag combination because the strap doesn’t determine the direction or orientation of the product.