Unpacking the Brief

Specifications:

- 30 total looks

- 3 ranges

•  basic range included

- Women ages between 19 – 24

- Design a collection of AW 2014

- Create 2-3 total looks from the design collection

- Apply one of the follow contemporary design strategy

• Disassembly
• Longevity
• Mass customisation

- Create a Creative consumer research package including:

• Trend forecasting
• Consumer profile
• Inspiration
• Precedents

 For contemporary design strategy identifying parameters and opportunities for design

 For general design identifying parameters and opportunities for design

- Keep a visual diary documenting process

• Group
• Individual

- Create and follow a team projection management plan

• Time management 
• Budget
• Recording of team decisions

- Create boards including:

• Inspiration boards
• Mood boards
• Colour ways
• Storyboards of design

- Toile review including

• Toiles illustrating fit and design
• Samples of fabrics
• Samples of techniques

- DT folder

Parameters:

- Street/sports wear

- Creating a design solution that is resolved and simplified

- Designing for a specified market niche

- The use of the contemporary design language

- Precedent designers

• Design opportunities and parameters

- Material selection

- Information collection for the creative consumer research package

- Group collection of creative process

- The collaboration between sports and streets wear

- Creating the total looks

Scope for Creativity:

- Position of rolls within the team

- Context of the creative consumer package

- Boards including

• Inspiration
• Mood
• Colour way
• Storyboard

- Promotional material

- The consumer

- Source of inspiration

• Precedents
• Culture references (social and cultural references)
• Contemporary design strategy

- Materials

- Design a collection

• 3 ranges

- Producing 2-3 total looks

- The use and context of the visual diary

• Group
• Individual