Speculative Consumer Profile

SPECULATIVE CONSUMER PROFILE

Gender:  Female             Age:  19 – 24 (Born:  1988 – 1993)        Location: Canberra

Needs:

·         Affordable clothes

·         Socially connected

·         Technology

Desires:

·         Technology

·         Travel

·         Independence

·         Upcoming events

·         Trends

·         Connection to local community

·         Innovation

·         Information

·         Global connection

·         Networking

Anxieties:

·         Body image

·         Losing connection

·         Message to viewers

·         Mainstream

Demographic:

·         Low-middle income

·         ACT

·         Busy lifestyle

Lifestyle:

·         Part time job

·         Studying

·         Travel

·         Fashion adopter/leader

·         Party

·         Independent

·         ‘lose sight’ of responsibilities

·         Community connected

·         Globally connected and inspired

·         Technology

·         Networking

·         Independent transport

·         Busy lifestyle

·         Collaborations

·         Living at home/cheap rent

Values:

·         Innovative sustainability

·         Social life

·         Peer support

Places:

·         Basement

·         Transit

·         The Phoenix

·         Landspeed

·         Felt

·         Off Your Tree

·         I Trip I Skip

·         Parliament

·         ANU Arts School